RTO (Recovery Time Objective) – How long it takes to recover your core application, email, and data.If you back up your data nightly, then your recovery point is 2 am last night. RPO (Recovery Point Objective) – The point in time where you can recover your data. Let’s talk about two key terms in data recovery – RTO and RPO. (Every company’s environment varies and your internal file server may be vital to your core application.) Your company probably relies on email and a key production application or two, such as an auto dealership’s Dealer Management System or a doctor’s office’s Electronic Health Records system. You can have critical components up and running before other systems. Keep in mind, this isn’t an all or nothing situation. (You can also lose key employees that don’t get paid during the outage or do not think management as a good handle on the business.) Especially with isolated disasters such as a fire, theft, or a server malfunction, being down for a long period of time can cause you to lose clients by setting the wrong impression that your company is not available when they need you. Times have changed and companies must be up-and-running much quicker now. After Hurricane Katrina in 2005, many companies lost 6 weeks of billable time company-wide. You lose productivity from your employees (40+ hours a week x number of employees), which affects billing and cash flow. Rephrase your question to how much money can I realistically afford to lose being without my data and what am I willing to spend to get access to my data within that time.īeing without your data means more than just lost sales. I challenge you to think about it as a proactive, preventative measure because losing your data is not an option. Most likely, you need to answer the latter question to determine how long your business can be without your data. How much does it cost me per _ (hour, day, or week) to be without my data?.How long can my business be without my data?.The answer is actually based on asking yourself two key questions: With data being vital to a company’s existence, let’s get back to the question at hand – how much does data recovery cost? That is a complicated question with no industry standard or definitive answer. (Hence why you need a strong, trusted IT support team.) In fact, many studies show that most businesses cannot overcome a 2-week data outage. Few companies today can work even a short period of time on paper and most businesses can’t survive a complete loss of data. In today’s data-driven business world, most businesses rely heavily on their data and they cannot operate without it.
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